Tuesday, February 21, 2012
Discovery Taps MTV Vet Courtney Menzel As SVP Domestic Distribution
SILVER SPRING, MD Discovery Communications has named Courtney Menzel Senior V . P ., Domestic Distribution, effective March 1. An excellent 20-year internet affiliate marketing and advertising executive with MTV Systems and several recently Current Media, Menzel will lead National Accounts and Area Advertising and marketing efforts for Discoverys Domestic Distribution team, responsible for the correct oversight and distribution from the portfolio of 13 U.S. systems, nine HD channels and many types of Discovery U.S. Hispanic systems. “Courtney is an excellent and dynamic leader who certainly really are a significant resource towards the team,” mentioned Bill Goodwyn, Leader, Global Distribution and Boss, Discovery Education, Discovery Communications, with whom Menzel will report. “She has proven her ability, over and over, to create strong, productive client associations and mutually beneficial partners. With Courtney aboard, Discovery is extremely well situated to keep its solid tradition of employing the potency of its brands and quality ready to drive incredible value for entrepreneurs. In their new role, Menzel will oversee every factor of Discoverys partners with entrepreneurs, together with its industry-famous advertising and marketing team. She'll develop and direct all national accounts strategy while using top entrepreneurs, and may oversee the Domestic Distribution Area Sales force and many types of Internet Internet Affiliate Marketing efforts country wide. Menzel will manage the teams inside the Silver Spring headquarters location, together with the La and Charlotte now now regional offices. Discoverys Domestic Distribution team was ranked #1 by Beta Research for seven consecutive years since the top sales organization within the cable television industry and contains been formerly named Affiliate Sales force of year by CableFAX magazine. Menzel involves Discovery most recently from Current Media, where since 2010 she introduced all affiliate sales and partner marketing initiatives. Among her many accomplishments for Current, Menzel smartly talked about affiliate contracts to secure extended-term carriage and revenue created and drove a comprehensive, company-wide way of disseminating Energy TV video content across platforms and guaranteed Energy first national VOD and tv Everywhere deals. Right before joining Current, Menzel spent 14 years at MTV Systems, in a number of senior distribution and marketing roles. There, she developed proper associations with major entrepreneurs and elevated carriage for many systems including TV Land, Comedy Central, MTV2, CMT, Logo design design and Wager. Among her many achievements for MTV Systems, Menzel introduced partnership discussions with affiliate entrepreneurs and forged key marketing initiatives, most particularly a multi-platform music partnership with Comcast and VH1 Storytellers. Her latest charge for MTV Systems was leading distribution and web marketing strategy for EPIX, the partnership including Viacoms Vital, Lionsgate and MGM. Within twelve several weeks, Menzel and her team elevated distribution of EPIX to Thirty Dollars million available houses. Menzel started her career inside the cable industry just like a marketing manager for Cox Communications. Among her many industry achievements and organizations, Menzel is area of the Cable & Telecommunications Association for Marketing (CTAM) and girls in Cable Telecommunications (WICT). She's a couple-time CTAM Mark Award champion and offered around the committee to develop WICTs senior executive leadership program. She holds a Bachelor of Arts in Communications within the College of Delaware.
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