Sweeney indicates digital options

SweeneyCANNES -- Technology, definately not disturbing TV, is delivering the power in the medium in new ways. It's delivering audiences with fresh options to check out, as well as the biz with new models, according to Disney topper Anne Sweeney, the initial lady being named Mipcom personality of year. In the keynote address shipped Wednesday, an upbeat Sweeney told affiliates within the sales shindig that digital platforms and production techniques had transformed TV for your better. She mentioned: "We're supplying individuals with more appeal and options than previously. "Plus they are responding -- tuning in, logging on, setting up, streaming, buying, leasing -- consuming our content in any manner they could get it.In . Sweeney suggested the small screen was going to remain our planet's best medium, its energy enhanced by an opportunity to watch anywhere, anytime, via different platforms. "Consider how you used technology around the plane with this conference," advised Sweeney. "The amount of other ways you personalized each experience to satisfy your needs and preferences. "We used time for you to trap on creating quite a few new shows. I loaded just what I preferred, in the way that we preferred to see it.Inch However, she reminded the marriage visitors that the majority folk still view television typically, with audiences in several areas trading greater than four several hours every day viewing with time-honored fashion. But others may decide to view television via numerous items -- and shape the understanding to their own personal anticipation. It absolutely was this "tech-savvy, global, multi-generational audience (that was) driving the long run of' the tv biz." She added: "Technologies have unleashed our energy make use of a great personal entertainment experience for each viewer in the world -- all 3.7 billion of those. "And every new chance we create for audiences produces new revenue streams -- for that companies too for our partners around the globe.In . Contact the number newsroom at news@variety.com